Communication As The System Headquarters

Correct communication between the franchise system headquarters and the franchisees is an essential part of achieving your strategic goals and can help to solve problems, develop ideas and strengthen the relationship. It begins with setting up a system that all franchise partners can use without restriction. Determine how and through which channels you want to communicate and what kind of information you want to share.

All partners should always be equally informed about current developments. In addition to e-mails, telephone calls, online meetings or visits, regular franchise partner meetings are also useful for this purpose. They offer franchisees the opportunity to present their ideas and exchange experiences. With an open feedback culture, you can develop new strategies and work together on solutions to advance your franchise system. Everyone can make a contribution and the sense of unity is significantly strengthened. The head office should also regularly and proactively seek feedback from the partners. This is how you get new ideas and suggestions for improvement. Be attentive to the needs of the partners and deal with negative feedback constructively.

Central to communication is the adherence to standards such as the uniform appearance of your brand, the quality standards of your services, system-relevant processes and customer satisfaction. If customer satisfaction is high, existing customers will remain loyal and new ones will be acquired. With this in mind, your standards should also be adhered to by your franchise partners. Clear and comprehensibly communicated tasks and goals can be understood and more easily implemented by all users. If the goal has been clearly communicated, the path to get there often seems easier.

The right external communication of a franchise headquarter plays an equally important role in the relationship with customers, suppliers, partners and for the general public perception. Successful external communication can strengthen the company's image and reputation, increase customer trust and thus support business success. In this context, the information itself, but also the medium on which this information is shared, plays an important role. How and what is communicated with your readers or followers can therefore vary greatly. Be clear about what information can best be conveyed to which target group via which medium.

With the right communication, you create the basis for the sustainable success of your franchise system. Start now and make an appointment with me as your franchise coach.

I would also be happy to support you in other areas of franchising, such as
Gründung, System-Check, Expansion, Personalgewinnung, Management.