Explanations On The Subject Of Franchises
What is a franchise?as ist Franchise?
The term “franchise” refers to a partnership-based distribution system in which the franchisee has access to an established business concept in return for an agreed usage fee and benefits from the franchisor's tried and tested business processes. The general conditions for this are set out in a franchise agreement.
What does a franchisor do?
A franchisor has successfully established their business idea on the market and operates at least one of his or her own pilot operations. A standardized franchise concept and the necessary expertise enable the franchisor to multiply his or her business idea and thus make it feasible for new franchisees. The franchisor must continuously develop the quality of his or her franchise system and also ensure proactive knowledge transfer to his or her franchisees.
What does a franchisee do?
A franchisee is an independent entrepreneur who joins a proven franchise system for a previously agreed usage fee and a fixed term. The franchisee is a self-employed and legally independent entrepreneur, but in a partnership relationship with the franchisor.
What are franchise fees?
Franchise fees are payments agreed in a franchise contract that the franchisee has to pay to the franchisor. There are usually two types of franchise fees. On the one hand, there is a one-time entry fee, with which the franchisee acquires the right to become independent with the corresponding business concept, and, on the other hand, there are the so-called ongoing fees. These ongoing franchise fees can be calculated as a previously agreed percentage of net sales, but a fixed monthly sum or a mix of sales-related and fixed fees is also possible.
What is a master franchise?
A franchisor awards a master franchisee a complete region as a contract area, in which the master franchisee can then award further sub-licenses. The requirements for a master franchise are significantly higher than for a “normal” franchisee, for example. In this case, the master franchisee takes on the role of the regional franchisor and is responsible for the development and further development in his or her region. By awarding master franchise contracts, it is possible for the franchisor to expand more quickly and with significantly less capital requirements in a new region in which the franchisor has no local expertise.
What is a franchise consultant?
Franchise consultants advise franchisors in all phases of the development of their franchise system. A franchise consultant can provide comprehensive support to a franchisor, particularly in the areas of business founding, system development, expansion opportunities, partner acquisition, franchise partner support and general management issues.
What is a franchise portal?
A franchise portal serves as an information platform where franchisors can present their franchise system to potential franchisees with the essential information about their business model. Franchise portals help users to get a quick and easy overview of franchise providers and to compare them with each other.
What is a franchise company?
A franchise company has successfully developed a business model and can make it available to other independent entrepreneurs on the basis of a uniform and multipliable franchise concept. In this case, the franchise company acts as a franchisor and provides a franchisee with its business concept and know-how for an agreed fee over an agreed period of time.
I would be happy to support you in other areas of franchising, such as
Gründung, System-Check, Personalgewinnung, Management, Kommunikation und Expansion.
