System Check For Franchisors
As the headquarters of a franchise system, you have usually established a number of departments in your company. The demands of your franchisees on you are so extensive and in such a wide range of specialist areas and industries that it is difficult to ensure consistent quality and innovation in all of your sub-areas in-house. This can lead to deficits for you as a franchisor.
However, your franchisees assume that the system center is always well-versed in all areas. Among other things, they expect you, as the franchisor, to provide them with new marketing and communication ideas, new customer acquisition strategies, new products, cheaper suppliers or more modern technology, preferably at the same franchise fees. And, of course, faster than your competitors.
Conversely, as a franchisor, you have high expectations of your franchisees and the resulting partnership, and rightly so. Despite the clearly defined common goal of generating more sales, franchisors and franchisees often have different views regarding their partnership.
The system check offers franchise systems the opportunity to assess the existing structures within their system headquarters and in their cooperation with franchisees. This effective approach shows you not only what action is needed on your part, but also what hidden resources your organization has. This enables you to take targeted action. This review is neutral and gives you a clear idea of what changes are needed in your company to increase the performance and profitability of the franchise system. Use this opportunity to optimize your system headquarters and the cooperation with your franchisees, and thus ensure the long-term success of your franchise system.
Check your calendar now and schedule a no-obligation consultation with me.
I would also be happy to support you in other areas of franchising, such as
Gründung, Expansion, Personalgewinnung, Management, Kommunikation.